What companies say about impact of Trump MAGA policies

During Mettler-Toledo‘s earnings call Feb. 7, executives found themselves fielding a barrage of questions about one key topic: tariffs.

The Ohio-based maker of industrial scales and laboratory equipment had already opened the call by breaking down the expected impact from President Donald Trump’s still-evolving trade policy. But when the event moved to the question-and-answer portion, the inquiries from analysts seeking further detail about potential tariffs became constant.

“Uncertainty remains across many of our core markets and the global economy,” Chief Financial Officer Shawn Vadala said on the call. “Geopolitical tensions remain elevated, and include the potential for new tariffs that we have not factored into our guidance.”

Mettler-Toledo’s experience wasn’t unique. America’s largest companies are being inundated with queries about how or whether Trump’s salvo of promises on issues ranging from international trade to immigration and diversity will alter businesses.

A CNBC analysis of the earnings calls of S&P 500-listed companies beginning in 2012 shows multiple core themes tied to Trump’s policies are popping up at an increasing clip. Take “tariff.” Just weeks into 2025, the frequency of the word and its variations on earnings calls hit its highest level since 2020 — the last full year of Trump’s first term.

On top of that, new acronyms and phrases, such as “Gulf of America” and “DOGE,” have found their way into these meetings as the business community assesses what Trump’s return to power means for them.

Curiously, Trump himself wasn’t racking up mentions on these calls. Many uses of the word “trump” in transcripts reviewed by CNBC referred to the verb, rather than the president.

Still, a review of call transcripts shows how key words tied to Trump’s policies have quickly become commonplace. With the first earnings season of 2025 more than 75% complete, the comments offer an early glimpse into how these companies view the new administration.

One of the most talked-about policies has been Trump’s tariff plans. The president briefly implemented — and then postponed — 25% taxes on imports to the U.S. from Mexico and Canada. He also separately slapped a 10% levy on China and imposed aluminum and steel tariffs. Then, on Thursday, he discussed a plan to impose retaliatory tariffs on other trading partners on a country-by-country basis.

Given the uncertainty, it’s no surprise tariffs are a hot topic. The topic has come up on more than 190 calls held by S&P 500 companies in 2025, putting it on track to see the highest share in half a decade.

The frequency picked up late last year as Trump’s return to the White House became clear. About half the calls in 2024 that mentioned forms of the word took place in the fourth quarter, according to a CNBC analysis of data from FactSet, a market research service.

“Studying tariffs has been at the top of the list of things that we’ve been doing,” Marathon Petroleum CEO Maryann Mannen said on the energy company’s Feb. 4 earnings call.

Several companies said they were not factoring potential impacts from these levies into their guidance, citing uncertainty about what orders will actually be put in motion. Others just aren’t sure: At Martin Marietta Materials, CFO James Nickolas said the supplier’s profits could either benefit or take a hit from tariffs depending on what form ultimately takes effect.

While Generac didn’t calculate how these import taxes could affect future performance, according to CEO Aaron Jagdfeld, he said the generator maker is ready to mitigate the financial hit by reducing costs elsewhere and raising its prices. Camden Property Trust CEO Richard Campo said a company analysis shows proposed tariffs would push up costs for materials from Canada and Mexico such as lumber and electrical boxes. These comments offer support to the idea that Trump’s tariffs may drive up consumer prices and fan inflation.

Zebra Technologies CFO Nathan Winters said price increases could help mitigate profit pressure. Auto parts maker BorgWarner, meanwhile, anticipates another year of declining demand in certain markets, which CFO Craig Aaron attributed in part to potential headwinds from these levies.

Cisco‘s R. Scott Herren agreed with other executives on the lack of clarity, describing the tariff situation as “dynamic” on the networking equipment maker’s earnings call Wednesday. Still, the CFO said the company has planned for some variation of Trump’s tariff proposals to take effect and is expecting costs to increase as a result.

“We’ve game-planned out several scenarios and steps we could take depending on what actually goes into effect,” he said.

The topic of immigration, meanwhile, has already come up on the highest share of calls since 2017.

Trump has promised mass deportations of undocumented immigrants during his second term in office. Cracking down on immigration has been a core component of Trump’s political messaging since he ran for his first term, in part to “build the wall” between the U.S. and Mexico. Critics assert that his plans would shock the labor market and could result in higher inflation.

Immigration mentions tend to tick up during the first year of a new administration, CNBC data shows. But 2025 has surpassed the first years of former President Joe Biden’s term and of former President Barack Obama’s second term, underscoring Trump’s role in elevating the issue within U.S. businesses.

Some companies grouped immigration with tariffs as drivers of broader unpredictability within the economy. Nicholas Pinchuk, CEO of toolmaker Snap-On, described anecdotes of strong demand for repair services from its clients but said they were still stressed by red flags in the economic backdrop.

“It’s clear the techs are in a good position. But that doesn’t make them immune to the macro uncertainty around them: ongoing wars, immigration disputes, lingering inflation,” Pinchuk said. “Although the election is in the rear mirror and the new team may be more focused on business expansion, there’s a rapid fire of new initiatives. … It’s hard not to be uncertain about what’s up.”

Firms in a variety of sectors took questions about what changes in the composition of America’s population would mean. AT&T, Verizon and T-Mobile all fielded questions about whether a slowdown in immigration would hurt demand for certain phone plans. Michael Manelis, operations chief at apartment manager Equity Residential, said in response to an immigration-related inquiry that the company hasn’t seen any upticks in lease breaks from tenants being deported.

In the Southern California market, Hamid Moghadam, CEO of real estate developer Prologis, said deportations can decrease the pool of workers and, in turn, drive up employment costs in the region. That can exacerbate pricing pressures already expected as the Los Angeles community rebuilds in the wake of the January wildfires.

Other businesses insisted deportations wouldn’t create labor shortages for their operations because all of their workers are legally authorized. One such company, chicken producer Tyson Foods, said its factories haven’t been visited by U.S. Immigration and Customs Enforcement or seen any declines in worker attendance.

“We’re confident that we’ll be able to continue to successfully run our business,” CEO Donnie King said on Feb. 3.

Topics that gained newfound relevance with Trump’s return to office have also already started emerging.

DOGE — the acronym for the new advisory group known as the Department of Government Efficiency, led by Tesla CEO Elon Musk — has been mentioned on more than 15 calls, as of Friday morning. DOGE has put Wall Street on alert as investors wonder if contracts between public companies and federal agencies could be on the chopping block with Musk’s team slashing spending.

During a visit to the Oval Office on Feb. 11, Musk ripped Iron Mountain‘s mine that stores government retirement records as an example of inefficiency. But CEO Bill Meaney said during the company’s earnings call that the push for streamlining can actually benefit other parts of its business.

“As the government continues to drive to be more efficient, we see this as a continued opportunity for the company,” Meaney said.

Executives at Palantir, the defensive technology company that was a top performer within the S&P 500 in 2024, are similarly hopeful. Chief Technology Officer Shyam Sankar described Palantir’s work with the government as “operational” and “valuable” and said he is hopeful that DOGE engineers will be “able to see that for a change.”

“I think DOGE is going to bring meritocracy and transparency to government, and that’s exactly what our commercial business is,” Sankar said during the company’s Feb. 3 call. “The commercial market is meritocratic and transparent, and you see the results that we have in that sort of environment. And that’s the basis of our optimism around this.”

He noted some concerns among other government software providers, and called those agreements “sacred cows of the deep state” during the call.

Elsewhere, the so-called Gulf of America has been a point of divergence after Trump’s executive order renaming what has long been known as the Gulf of Mexico. Chevron used the moniker Gulf of America repeatedly in its earnings release and on its call with analysts in late January. But Exxon Mobil, which held its earnings call the same day, opted instead to refer to the body of water as the Gulf of Mexico.