Drake’s net worth: Just how rich is the Toronto rapper in 2025?
March 19, 2025 | by ltcinsuranceshopper

Money is a frequent subject in rap music: Rappers often detail the hardships they faced growing up without it, along with the material things they buy after they start selling records.
But long-term wealth is an entirely different matter. More than temporary cash flow, rappers build their fortunes through years of hard work and time on the road — and by accumulating assets, business ventures, and endorsement deals.
Along with wealth comes status and power: Riches in rap are synonymous with greatness, and its top-earning pantheon includes the likes of Jay-Z, Dr. Dre, Kanye West, Eminem — and now Drake.
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Unlike the other rappers, Drake isn’t even 40 years old and he’s already amassed a 9-figure fortune.
But lately, his success has been overshadowed by his feud with Kendrick Lamar, who called him out to 133.5 million viewers during his 2025 Super Bowl Halftime Show performance.
Drake vs. Kendrick Lamar’s feud explained
Lamar’s diss track, “Not Like Us,” accused Drake of sexual misconduct with an underage female, prompting a lawsuit from Drake in response. However, the song earned Lamar five Grammy Awards and was the bestselling rap song of 2024.
Drake and Lamar’s beef goes back more than a decade, but it reached a crescendo in 2024 with a series of songs with increasingly nasty allegations: Lamar rapped about Drake’s alleged issues with alcohol, gambling, and pedophilia, while Drake accused Lamar of domestic abuse.
Diss track revenues
Date | Song | Artist | Revenue |
---|---|---|---|
March 26, 2024 |
“Like That” |
Kendrick Lamar, Future, and Metro Boomin |
$4.6 million |
April 19, 2024 |
“Push Ups” |
Drake |
~$1 million |
April 30, 2024 |
“Euphoria” |
Kendrick Lamar |
$440,000 |
May 3, 2024 |
“Family Matters” |
Drake |
~$1 million |
May 3, 2024 |
“Meet the Grahams” |
Kendrick Lamar |
$800,000 |
May 4, 2024 |
“Not Like Us” |
Kendrick Lamar |
$7.6 million |
Total: $15 million |
In terms of songs/albums sold, Lamar is considered the feud’s winner, pocketing $13.4 million of the $15 million series total, according to Billboard.
But Drake has twice as much wealth as the younger rapper.
What’s Drake’s net worth in 2025?
Most sources place Drake’s net worth at $250 million in 2025, compared to just $140 million for Lamar.
Drake’s fortune comes from profits from his eight albums and three collaborative projects, as well as his 10 concert tours. His newest contract with his record label, Universal Music Group (UMG), was reportedly worth $400 million when he signed it in 2022.
Related: Kendrick Lamar’s net worth: How the Super Bowl Halftime rapper got so rich
The “Lebron-sized contract” included the rights to Drizzy’s publishing, merchandise and media projects as well as his musical catalog, itself estimated to be worth around $50 million.
In his song “Lemmon Pepper Freestyle,” Drake said he took $360 million upfront from the deal, even referencing UMG’s chief executive in “Having Our Way,” saying “billionaires talk to me different when they see my pay stub from Lucian Grainge.”
Also known for his efforts in helping up-and-coming artists succeed in the music industry, Drake started his own record label, OVO Sound, in 2012. OVO represents artists like PartyNextDoor, DVSN, Majid Jordan, Roy Woods, Popcaan, Baka Not Nice, Smiley, and Naomi Sharon.
And just like Jay-Z and Ryan Reynolds, Drake has his own line of celebrity-branded top-shelf liquor as well as an impressive real estate portfolio.
Known equally for his music as well as his high-end style, often decking himself out in thousands of dollars’ worth of designer clothing and jewelry, Drake gets around in his own private jet (naturally).
Dubbed “Air Drake,” CargotJet gifted him a Boeing 767 that’s said to be worth $185 million.
Can Kendrick Lamar say the same?
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Drake’s early life and career
With 82.6 billion streams of his music, Drake is one of the best-selling musical artists in history, and the second most-streamed artist ever on Spotify (only Taylor Swift has more, at 96 billion). Drake has won a total of five Grammy Awards and 42 Billboard Music Awards, but his beginnings were nothing short of humble, and he returns to his roots often through his music.
Related: The highest-paid artists on Spotify (& how much they’ve made)
Aubrey Drake Graham was born on October 24, 1986, in Toronto, Canada.
His father, Dennis Graham, was an African American drummer from Memphis, Tenn. who performed with Jerry Lee Lewis. His mother, Sandi, was an English teacher and florist of Ashkenazi Jewish descent. The two met at Club Bluenote in Toronto, where Graham was performing.
Drake’s parents divorced when he was just five, and he saw little of his father. Dennis moved back to Memphis where he got caught up with drugs and eventually served time in prison.
Sandi relocated the family several times, and Drake attended both Forest Hill Collegiate Institute and Vaughan Road Academy for high school, where he was bullied for his Jewish heritage and biracial background.
Scott Gries/Getty Images
However, one of Drake’s friends had a father who was a talent agent, and he saw Drake’s creative potential and secured a role for him on the hit TV series, “Degrassi: The Next Generation.” Drake portrayed Jimmy Brooks, a basketball star who becomes disabled after being shot by a classmate.
It was a fortuitous event for Drake and his mother, as around the same time, Sandi became ill and couldn’t continue to work. Drake supported the family with his acting paychecks, which averaged $2,000 a month after taxes. At age 15, he dropped out of school in order to pursue his acting career, although he eventually earned his diploma with the help of a private tutor.
Related: Taylor Swift’s net worth: How the world’s richest female musician built her fortune
Drake’s true passion, however, was music. He began writing lyrics as a teenager, and his first song, “Do What You Do,” appeared on “The N Soundtrack,” which was a compilation of songs from hit TV series, including “Degrassi: The Next Generation.”
Drake’s albums
Drake self-released three mixtapes — “Room for Improvement,” (2006), “Comeback Season,” (2007), and “So Far Gone” (2009) — each time gaining more attention and support before catching the eye of Lil Wayne.
After a bidding war, Drake was signed in 2009 to his first recording contract with Young Money Entertainment, Lil Wayne’s record label, which offered him a $2 million advance.
“Thank Me Later”
In his first studio album, “Thank Me Later,” Drake seamlessly blended the worlds of hip-hop and R&B by both rapping and singing. The New York Times described his style as “tough and tender,” saying that he wrote “chest-puffing boasts that felt shocking and also the catchy hooks that made them go down easily.” Drake had effectively introduced a new era for rap, and “everyone fell in line behind him.”
The album featured performances by Alicia Keys, Nicki Minaj, T.I., and Lil Wayne and made its debut at #1 on the Billboard 200, later becoming the best-selling debut album of 2010. Drake embarked on his first national tour, the “Away from Home Tour,” earning $8 million along the way.
“Take Care”
Taking his progressive sound even further, Drake melded R&B into pop beats on 2011’s “Take Care.” The album sold over 2.6 million copies and won a Grammy Award for Best Rap Album. His song “The Motto” was credited for helping to popularize the term “YOLO;” on the track “Enough Said,” Drake even sang with the late singer Aaliyah, who had recorded the track shortly before her death in an airplane crash in 2001. Another track, “Buried Alive Interlude,” contained a subtle jab at Kendrick Lamar.
Later that year, Drake embarked on the “Club Paradise Tour,” which generated $42 million, making it the most successful hip-hop tour of the year.
Drake also returned to acting that year as the voice of Ethan in “Ice Age: Continental Drift,” which made $877 million at the box office.
“Nothing Was the Same”
Released in 2013, Drake’s third studio album was a departure in style: The rapper mixed his boastful egotism with a sense of raw vulnerability, detailing his struggles to reconcile his old life and relationships with his fame.
Receiving favorable comparisons to Kanye West’s “808s & Heartbreak,” the album sold 1.7 million copies in the U.S. and inspired the world tour “Would You Like a Tour?” which grossed $46 million. To promote the album, Drake hosted “Saturday Night Live” and served as its musical guest.
“Views” and “What a Time to Be Alive”
Drake’s next album, 2016’s “Views,” contained two of his all-time most popular hits, the dancehall-inspired “One Dance,” and “Hotline Bling,” where Drake’s own uncoordinated dance moves received both praise and parodies from his fans. The album’s diss track, “U With Me,” was aimed at Meek Mill, in response to their beef in 2015.
“Views” dominated Billboard charts for more than three months, selling more than a million album-equivalent units in its first week alone.
That summer, to promote Drake’s album, Future’s album “Evol,” as well as their collaborative mixtape “What a Time to Be Alive,” Drake and Future embarked on the “Summer Sixteen Tour,” which generated $84.2 million, making it the highest grossing hip hop tour of its era.
“Scorpion”
Another number-one selling album, 2018’s “Scorpion” was Drake’s response to critics of his complex and complicated relationships as well as rumors that he had fathered a secret child (he had).
The album stealthily blended hip hop, pop, R&B beats and featured guest appearances from everyone from Jay-Z to Michael Jackson. In the process, the album broke Apple Music and Spotify records for single-day album streams, at 132 and 170 million, respectively.
Related: Jay-Z’s Net Worth: How the world’s richest musician keeps amassing wealth
“Certified Lover Boy”
Winner of the Top Rap Album award at the 2022 Billboard Music Awards, “Certified Lover Boy” was a multifaceted album that delved deeper into Drake’s signature themes of fame, success, and himself, and sold 613,000 album-equivalent units in its first week. The track “Family Matters” was a diss aimed squarely at Kendrick Lamar.
The album’s cover, which featured 12 emojis of pregnant women by conceptual artist Damien Hirst, referenced the album’s 9-month delay from its expected January 2021 release date due to a knee injury Drake experienced by rupturing his ACL.
“Honestly, Nevermind”
2022’s “Honestly, Nevermind” was the second of what Drake described as his “trilogy” of albums that began with “Certified Lover Boy” and ended with the 2022 collaborative album with 21 Savage, “Her Loss.”
Rolling Stone called the album “a collection of blissful dance tunes constructed for embrace and abandon,” and the single, “Jimmy Cooks,” became Drake’s 11th number one hit. It topped Billboard’s Dance/Electronic Albums chart for 20 weeks and sold over one million album-equivalent units in the process.
“For All the Dogs”
Drake’s eighth studio album, “For All the Dogs” circled back on themes Drake knew best, covering heartbreak, relationship drama, and his thoughts on success. It featured appearances by George Clinton, Sade, Snoop Dogg, and SZA.
“First Person Shooter” and “Push Ups” added more fuel to Drake’s feud with Lamar.
“For All the Dogs” was the best-selling rap album of 2023, earning 514 million streams in its first week alone. And this time, Drake’s son, Adonis, drew the canine-themed cover art.
“Some Sexy Songs 4 U” (with PartyNextDoor)
On February 14, 2025, Drake and PartyNextDoor released the collaborative album “Some Sexy Songs 4 U,” which made its debut at the top of Billboard’s charts. \
In its review, Rolling Stone said the album gave fans of the artists’ “breezy R&B sound plenty to grasp onto.” It earned over 56.6 million first-day streams on Spotify and broke the first-day streaming record for the most streamed R&B/Soul album in the history of Apple Music.
Drake followed up the album’s release by embarking on his latest tour, “The Anita Max Win Tour,” with its first stops in Australia and New Zealand in February 2025. The tour continues through the summer in Europe, and tickets are available on Live Nation.
Drake’s endorsements
Drake knows the power of advertising, signing lucrative deals with brands he personally supports. He’s endorsed products for Sprite and Kodak, and he has a mega deal with the crypto-gambling platform Stake worth a reported $100 million.
In terms of clothing, Drake owns the fashion label OVO and is the first hip-hop artist ever to have his own shoe, the Nocta, a partnership he inked with Nike, although sales of the line slumped in response to his feud with Lamar.
In 2015, Drake signed a $19 million deal with Apple Music, which included promoting the brand, releasing exclusive content, as well as initial album sales and streams of his album “Views.”
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But what may be Drake’s best-known endorsement is actually a non-paying gig. A constant fixture at Toronto Raptors’ NBA games, the team named Drake their “global ambassador” in 2013: His duties include attending games and cheering loudly (often with his son, Adonis), helping to design team jerseys, and participating in their community basketball program.
Thanks in part to Drake’s enthusiastic support, The Raptors even won the NBA Championship in 2019 — a franchise first.
Drake’s business deals
In addition to his OVO Record label, Drake runs a fashion line, OVO Clothing, a production company, DreamCrew, and even a candle company, Better World Fragrance House. Its line of long-lasting, upscale scents include names like “Carby Musk,” which blends sweet, velvety powders with notes of amber and the sea, and “Williamsburg Sleepover,” said to “emanate confidence and intimacy for seduction in a candle.”
In 2016, Drake began collaborating with Brent Hocking, the entrepreneur behind DeLeón Tequila. Together, they created Virginia Black, a high-end bourbon whiskey. The liquor, which has a hefty 40% ABV, sold 30,000 units in its first year of release.
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Drake’s real estate portfolio
Known for both living large and hosting lavish parties, Drake’s current property holdings include a mammoth, 50,000-square-foot mansion in Toronto that was featured in the pages of Architectural Digest.
It boasts its own NBA regulation-size indoor basketball court, Beaux Arts-style architecture, a dazzling chandelier with 20,000 pieces of hand-cut Swarovski crystal, a great room with 44-foot ceilings (the perfect setting for his custom Bösendorfer piano), and a giant master suite with a 4,000-pound tub that was carved from a single piece of black marble. Drake spent just $6.7 million to purchase the land the property sits on in 2016.
The rapper also owns a $75 million Beverly Hills mansion that he purchased from singer Robbie Williams in 2022. He listed the home for $88 million in 2024 but has yet to secure a buyer.
Drake also owns a 313-acre ranch in Texas, formerly known as The Inn at Dos Brisas. After the inn closed during the COVID-19 pandemic, Drake purchased the property in 2023 for a sum reportedly north of $10 million.
Cole Burston/Getty Images
Drake’s personal life
Drake has held a string of high-profile relationships, dating SZA between 2008 and 2009, reportedly seeing Serena Williams in 2011, and having an on-again, off-again relationship with Rihanna from 2009–2016.
The rapper fathered a child with artist and former adult film star Sophie Brussaux in 2016. His son, Adonis, was born on October 11, 2017, and although Drake initially denied it, he later confirmed his paternity on his 2018 album “Scorpion.”
Drake has been committed to co-parenting his son and often posts about him on social media.
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